Who Wants to Live Forever

'Immortal Collection'. I just dicovered that in Respublika in Moscow (cultural items chain). Toys that will never die as they provide a super glue to repair them in case of a catastrophe. I think it's nice and the toys are really reminding my childhood.

Sound of Silence

Did you miss me? Not really. Internet offers so many sources of stupidities that one less is not changing much. I was really busy lately and I thought I would be dry concerning the city I still live in, Moscow. Nothing can surprise me anymore, nothing can upset me anymore, nothing can hurt me anymore...that's not true, more than ever this city is a punk circus, juggling between insanity and paradoxes. The world is upside down, Moscow is down upside. Nothing like others.

I did a lot of things during those last few months...few things actually. I've launched my first book 'Tranches de Mort' that you can order here http://www.amazon.fr/TRANCHES-MORT-VINCHON-Franck/dp/2748366689/ref=sr_1_1?ie=UTF8&qid=1316863597&sr=8-1 (all countries available), I've launched a free art magazine unleash.pdf (discover more info and the way to download here http://www.facebook.com/pages/unleashpdf/251156931590783), I've developed my art collective Ipeka http://ipekacollective.wordpress.com/ and we still developing some projects and, all that, was captured on radio over here http://moscouactu.blogs.courrierinternational.com/archive/2011/09/15/la-vie-a-moscou-vue-par-un-publicitaire-parisien.html . And I don't tell you everything because you won't believe me but I run some other activities as well.

Could I do all that without the enrgy of Moscow? Probably not. The least I could do is to come back to this blog and celebrate the punk life I'm still living.

Police is Back

Today was announced that Militsya will be called Police - it does not seem to please a lot of people even if nothing will changed. But an association decided to say thank you to them. Just observe that they mainly kissed girls - they did not want to get shot. No joke over here.

Sunday Hit V

Expat Explanation: spring is about to come and with my mate, we spent the last 6 months to develop songs for that cool period. But we drunk a lot during the winter so we don't have much money to hire some girls for our clip (it's OK the director is going to be our neighbour Serguey) and for the outfits. It's going to be fine. With a bit of luck, we won't be even be chosen for MTV. We love spring so much.

Sunday Hit IV

Expat Explanation: When my old pager is ringing with its Pacman 8-bit ringtone, I know this is going to crazy. So crazy that some Russians will speak English, imitating Bon Jovi, playing in a supermarket. Obviously in the electronics department with TV everywhere. Some old phnes are also available and Halloween is obviously approaching.

Sunday Hit III

Expat Explanation: the fuckin' phone does not work fine...a bit oldish so you need to scream to be heard. Even if you don't have nothing to say

Brrrranding

Winter period is never perfect for brands' communication, mainly for their branding. The snow, the dirt, the ice are the enemies of efficient communication and you have to choose carefully your support. No surprise that, herer more than anywhere, the brands need very specific executional elements (color palette, imagery...). Always useful if you have a micro space to advertise.

(Photo: Dirrty Frank, just a good example that we know pretty well in BBDO)